The WNBA’s popularity increased significantly in 2024

Clark’s debut game for the Indiana Fever, for instance, brought in 2.1 million viewers, the most of any WNBA game on ESPN platforms, according to the network. And the stars are bringing in the next generation of fans as well: Notably, one of the biggest ratings increases the WNBA has seen is from girls between the ages of 12 to 17. These gains build on steady growth the league has made in the last few years.

As Sportsnaut reports, WNBA ratings have been increasing since 2021, driven by the expanding fanbases of powerhouse teams like the Las Vegas Aces and New York Liberty. In 2023, the WNBA also saw the highest number of total unique viewers it has had in more than a decade. The WNBA is working to drive interest by making long-term investments in the league as well. The league recently announced the launch of new teams in the Bay Area and Toronto, which will bring the number of active teams up to 14.

March 5, 2025 | 5:53 am