The WNBA’s popularity increased significantly in 2024

It was also the most watched regular season ever for CBS Sports, with CBS Sports’ five most-watched WNBA games ever, including the Sky at Fever game in June that averaged 2.25 million viewers.

The explosive viewership has carried into the postseason, as a Sept. 22 matchup between the Fever and Connecticut Sun attracted a record audience, according to ESPN. Clark’s Fever were eliminated in two games in the first round. The league’s playoffs are now in the semifinals, which feature a rematch. Increasingly, as sold-out WNBA stadiums are demonstrating, this rise in enthusiasm toward women’s sports is becoming the norm.

March 5, 2025 | 5:53 am