The WNBA’s popularity increased significantly in 2024

Clark’s impact also showed in the Fever’s attendance numbers. Every WNBA team had a double-digit year-over-year increase in attendance. However, the Fever had more than a fourfold jump, significantly more than the Los Angeles Sparks’ 69% growth, which was second, according to the WNBA. The WNBA also saw sizable growth across merchandise and social engagement during the season. WNBA social media accounts drew nearly 2 billion video views, more than quadruple the number from the 2023 season.

The heightened attention has led to a $2.2 billion media rights contract for 11 seasons, with a price reevaluation after the 2028 season, CNBC previously reported. WNBA media rights were negotiated within the broader NBA agreement earlier this year.

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March 5, 2025 | 5:53 am