The WNBA’s popularity increased significantly in 2024

The Women’s National Basketball Association’s viewership and attendance boomed during the 2024 season, as the league’s popularity soared due to young stars such as Caitlin Clark and Angel Reese. The league’s games drew more than 54 million unique viewers, an all-time record, across various networks, including Disney’s ABC and ESPN, Paramount Global’s CBS, E.W. Scripps’ Ion and NBA TV, among others, according to data the WNBA released Friday.

In addition, WNBA game attendance hit its highest level in 22 years and grew almost 50% from the 2023 season, according to the league. There were 154 sellout games during the year, more than triple the 45 sellouts in 2023.

March 5, 2025 | 5:53 am