The dark side of artificial intelligence: deepfake videos

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One potential threat from AI in terms of manipulating human behaviour is so far under-studied. Manipulative marketing strategies have existed for long time. However, these strategies in combination with collection of enormous amounts of data for AI algorithmic systems have far expanded the capabilities of what firms can do to drive users to choices and behaviour that ensures higher profitability. Digital firms can shape the framework and control the timing of their offers, and can target users at the individual level with manipulative strategies that are much more effective and difficult to detect.

disclaimer: The dark side of artificial intelligence (AI) refers to the potential negative consequences of AI, including ethical, social, and practical issues. Bias: AI can be biased in its algorithms and training data, which can lead to discrimination in hiring, lending, healthcare. Privacy: AI can collect and analyze large amounts of data, which can lead to privacy violations. Manipulation: AI can be used to manipulate human behavior through targeted marketing and other strategies.

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February 21, 2025 | 5:11 am