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Set social media campaign goals The first question you need to ask before a campaign is: why am I running this campaign? Answering this question will determine other steps you take during your campaign. However, after setting these goals, you need to be specific. What level of brand awareness do you want to achieve with your campaigns? More website traffic? 2,000 new followers? To set effective goals, they need to be specific, measurable, attainable, relevant, and time-bound (SMART).

Then, after setting your goals, it’s vital to state the metrics you’ll use to measure the achievement of your goals. Make no mistake, goals are extremely important. In a CoSchedule survey, it was found that marketers who set goals were 376% more likely to report success. Moreso, it affects every aspect of your social media campaign and helps to determine its success or failure.

April 14, 2025 | 5:22 am