ExPats rally in front of the White House

What is a social media campaign strategy? Having a social media campaign strategy aligned with your marketing campaign plan means you will action a defined and consistent process for planning and measuring your social media marketing activities, with defined objectives structured around the campaign. When planning your social media marketing campaign strategy, we suggest you focus on one of two key social media campaign objectives: Acquire new customers: Reach, interaction, and Community impact.

Increase sales to existing customers: Volume – Quality – Value – Cost metrics When it comes to planning your social media strategy, we strongly recommend integrating your activities on these channels across your wider digital marketing strategies – to consolidate your efforts, avoid duplication, and align your customers’ journeys to and across your site.

April 14, 2025 | 5:22 am